Website development doesn’t necessarily mean a brand new website (we can do this too). A website is the ultimate way to showcase your products or services to your audience and every company should have one. If you have an existing site it may just need an update. 

Why is this important? All search engines like Google, are hungry for fresh content. If your site has been static and unchanged for a while this will negatively impact your position in the search results. This then effects the amount of traffic or footfall passing through your site which ultimately reduces your business potential. As a result, companies are always trying to find ways of keeping their site fresh and on top of search results. 

It’s imperative to make your site engaging so your users are actively exploring your site for more information. If a user enters your site and leaves within seconds, this causes a high bounce rate. Higher bounce rates are detrimental to your search rankings. On the other hand if a user sees something engaging or enjoys the look and feel of your website they’re more likely to explore it. This often results in repeat visits and sales. The lower the bounce rate the better the results in search engines.